We are looking for a driven and enthusiastic Business Development Associate (BDA) to expand WUE's academic partnerships across India. As a BDA, you will be the face of WUE to colleges and universities, responsible for identifying, pitching, and onboarding institutional partners for our Academia Solutions. This is a high-impact, field-facing role ideal for someone passionate about education, technology, and sales.

Key Responsibilities

• Lead Generation & Prospecting
  • Identify and prospect colleges, universities, and engineering/management institutions across your assigned territory
  • Build and maintain a healthy pipeline of academic prospects through cold calls, emails, LinkedIn, and campus visits
  • Research institutions to understand their current placement infrastructure, student challenges, and leadership priorities
• Sales & Partnership Development
  • Conduct compelling presentations and product demos of WUE's platforms (ORBIT, DRILL, ASSESS, LENS ) and action-first upskilling programs (EDGE) to VC, Pro VC, TPOs, Deans, and Institution Directors
  • Understand institutional pain points and map them to WUE's ecosystem solutions
  • Drive the complete sales cycle from first outreach to proposal submission to deal closure
  • Negotiate partnership agreements and onboarding terms with institutional stakeholders
• Relationship Management
  • Build strong, lasting relationships with Training & Placement Officers (TPOs), Directors, Vice-Chancellors, Dean/HoDs and Faculty
  • Act as a trusted advisor to partner institutions throughout the onboarding and implementation journey
  • Coordinate with internal delivery and operations teams to ensure smooth program roll-out post-sale
• Reporting & CRM
  • Maintain accurate and up-to-date records of all leads, activities, and pipeline status in CRM tools
  • Provide weekly and monthly reports on outreach, conversions, and revenue forecasts to the BDM
  • Share market intelligence, competitor activity, and field insights to help shape BD strategy

What We Are Looking For

• Education
  • Open to all degree in any discipline (MBA/PGDM preferred but not mandatory)
• Experience
  • 0–2 years of experience in B2B sales, institutional sales, or EdTech BD
  • Prior experience in selling to educational institutions is a strong advantage
  • Freshers with excellent communication and a hunger to succeed are encouraged to apply
• Skills & Competencies
  • Strong communication, presentation, and persuasion skills
  • Self-motivated with high ownership and a target-driven mindset
  • Ability to build rapport quickly with senior academic stakeholders
  • Comfortable with field sales, travel, and campus visits
  • Basic proficiency in MS Office, CRM tools, and Google Suite
  • Fluency in English and Hindi (regional language knowledge is a plus)